Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured huge amount of money in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, despite the news, the company’s website still lists several other countries where Electric Tobacconist the product can be acquired. The company, based in Canada, markets Puff Bar being an electronic cigarette that can be used as being a regular cigarette. The only difference is that whenever you light up Puff Bar, it mimics the appearance and feel of a real cigarette. Actually, some consumers have compared the puffing action of the product to that of a cigarette, and smokers around the globe have embraced the new product with both hands.
The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the website still lists several countries where the product is not available. Among the countries list may be the U.S., where in fact the product is specifically directed at younger consumers. The U.S. is not the only country where the Puff Bar cannot currently be purchased. Based on the website, you can find no plans to release the merchandise in the U.S., though it remains the goal of the business to make the product available in the U.S.
A company representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the merchandise to be sold in Europe, or the possibility that the loophole had been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to create the e cigarette, which are Smaxx and Vapro. Because the Puff Bar is still illegal in the U.S., it may be difficult for manufacturers to ship their products into the country.
There are a few arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that is too much to be healthy. They also fear that children may be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The product is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It does not contain any nicotine and only includes a small amount of propylene glycol, an ingredient that’s commonly used to market cleanliness and prevent greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product attractive to younger consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to remove nicotine without using real tobacco. The ingredients in puffs ensure that there is no contact between the smoker’s mouth and the merchandise, thus eliminating the opportunity for nicotine to be absorbed through your skin. Unlike a traditional cigarette, the user does not have to carry the Puff Bar set up. With the puff bar, the complete surface of the device is covered with heat-sensitive material, which means that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to determine whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound much like well-known brands without creating a public health risk. For example, one company has trademarked the word “Candy” and developed several variations of its product, including candy bar and mixed bag candy bar. Having less health or trademark significance will not appear to have hindered the company from selling the products to the public.
Having less health or warning letters on all of the major tobacco products may help contribute to the current wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a healthier way to enjoy their daily dose of nicotine. So that you can reduce the selling point of the puff bar to teens, manufacturers should include more health-related language on their marketing materials.